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No. 01
TechnologyJanuary 9, 2026

AI is killing businesses whose products have never been more popular

Tailwind CSS is more popular than ever—revenue down 80%. Stack Overflow, Chegg, bootcamps: same pattern. AI disintermediation spares no one.

No. 02
BusinessJanuary 7, 2026

The technician trap in an AI-first world

Gerber's technician, manager, and entrepreneur personas hold up. But they no longer map to people — they map to capability layers in AI-first firms.

No. 03
BusinessDecember 31, 2025

The E-Myth, revisited again: why Michael Gerber was right — and why that's no longer enough

Gerber taught founders to replace themselves with systems and people. AI changes what that means. Here's where the original insight breaks.

No. 04
TechnologyDecember 24, 2025

Most AI capability doesn't live in the model

Where AI capability really lives — and why arguing about models misses the point entirely. A framework for what matters.

No. 05
TechnologyDecember 22, 2025

The elitism problem in the creative backlash against AI

Some creative objections to AI are legitimate. Others are elitism dressed up as principle. Lumping them together weakens the real arguments.

No. 06
TechnologyDecember 18, 2025

I predicted the conversational UI/AI revolution in 2016. Here's what I got right — and wrong

In 2016 I gave talks saying chatbots would change everything. Eight years later, they have — just not how I expected.

No. 07
TechnologyDecember 17, 2025

Everyone is a product manager now

AI coding tools haven't turned everyone into engineers. They've turned everyone into product managers. Here's why direction beats execution now.

No. 08
BusinessDecember 15, 2025

When protection becomes a liability: iRobot, patents, and the innovator's dilemma

iRobot’s bankruptcy reveals an uncomfortable truth: patent protection can become a sedative that dulls competitive instincts.

No. 09
OtherDecember 9, 2025

College football isn't a department — it's a project that never ends

The coaching carousel proves college football has become a high-velocity project with permanent roles and impermanent people.

No. 10
BusinessDecember 2, 2025

AI doesn't replace thinking — it replaces knowing

Knowledge used to be scarce and valuable. Now it's instant and free. The real question: how well can you think when knowing is cheap?

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About

My name is Matt Hopkins. I write long-form essays on business, technology, artificial intelligence, and the systems that shape how organisations adapt — or fail to adapt — over time. My work explores the structural forces behind innovation, competitive strategy, leadership, and the future of work in an AI-accelerated world.

Rather than trend pieces or quick takes, this site offers deep thinking about what really drives change: how organisations think, decide, and evolve.

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